Freitag Store Tokyo GINZA

General information

It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying.

Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe.

In 2014, they gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers from the factory.